Sonic figures out how to make fast food good for kids

Aug 31, 2009

This is a terrific example of what cause branding can be when it’s done thoughtfully and well. In this 30 second spot for the Sonic fast food chain, the viewer was asked to do nothing more strenuous than to buy a beverage, but, as the ad make crystal clear,  that purchase sets in motion a world of good things. In this campaign (from Barkley, in Kansas City), even the company’s tagline, “It’s not just good, it’s Sonic good” resonates, thanks to the quality of the production and casting. Besides, what kind of monster would want to see those adorable kids fail? Read article in Ad Age and view spot.