A truly friendly airline

Nov 13, 2009

Virgin Atlantic has started offering customers a beta service that lets them easily connect with other passengers to share a cab and split the fare. Although the service is available to other airlines, only Virgin is promoting it. It hardly makes up for the cramped seats, luggage restrictions, and carbon emissions, but it's a start. And it makes me feel like they care. Never one to miss a branding opportunity, the Virgin site also gives some space to the creator of this initiative to demonstrate how trendy and creative (and, to some of my girlfriends, cute) they are.