Because everyone knows the difference between fake and authentic

Oct 1, 2009

Here’s a Fast Company article that points out what we’ve known for years: that genuine emotional content actually sells better than the fake kind. What a surprise! Instead of the selling consumers the trumped-up shame of ring around the collar, why not provide them with actual help in meeting the challenges of daily life? With this kind of focus of a cause-marketing initiative, it’s not hard to see how engaging consumers on this level can produce both immediate and long-lasting benefits.