Timberland initiates timely and smart partnership with CareerBuilder.com

Oct 7, 2009

Although the building trades have taken a huge hit this past year, Timberland has found a way to create some brand loyalty despite the dismal statistics. By partnering with CareerBuilder.com on its PRO work boots microsite to help visitors look for work, Timberland convincingly positions itself as a partner with working men and women, too. Like the best cause marketing, this seems not only sensible, but almost inevitable. Read the article in Marketing Daily.