More and more corporations are looking to the nonprofit community to help them demonstrate their social value.

This trend couldn’t come at a better time for nonprofits, faced with dwindling state and federal funding and fewer dollars from foundation and private sources while demand for services increases.

Aligning with corporate partners offers nonprofits the security of long-term stability. In addition to not having to start from scratch with every campaign, a deep partnership includes access to the corporation’s employees and customers. The deeper the relationship, the more involved corporate constituents will become in donating time and money in support of your cause.

Although many nonprofits already recognize the value of creating strategic corporate partnerships and cause branding, the nuts and bolts of building such partnerships requires a head for business, marketing, and sales.

At Lapchick & Co, our marketing experience in both sectors can help leverage your assets to take advantage of these exciting trends in corporate social responsibility.