A Captive Audience
Objective: Develop a plan to enlist low-cost, high impact corporate support from a well-established local restaurant.
Obstacles: Many demands competing for corporate donations.
Partnership Strategy: Use restaurant as an outlet to promote nonprofit and solicit donations from a captive audience.
Benefits to Nonprofit Partners: Ongoing engagement of new donors and supporters for only a nominal upfront cost.
Benefits to For-Profit Partner: Added level of connection between patrons and employees and employees and management. A sustainable way to give to a good cause.
Thumbnail (left): Just two of 5 touch points throughout the restaurant, engaging patrons on the way in, at their tables, and on the way out.
