Branding Local Arts
Objective: Develop look and feel that reflects new arts alliance.
Brand Strategy: Convey liveliness of city arts and culture scene by illustrating buildings that appear to have come alive.
Obstacles: Limited access to range of images necessary to convey breadth of bicyclists. Overcome by holding photography contests and converting images to black & white to generate visual continuity.
Benefits to Nonprofit Partner: Recognition, connection, and sense of pride for community, media, local government, and merchants. A brand that is solid and marketable to for-profit partners.
Benefits to For-Profit Partners: More visible and desirable associations with a good cause.
Thumbnail (left): Logo door stickers for local merchants and banners for downtown streets.
