Approach

You want (need?) to bring your organization to the next level.  

Before you move forward—before you decide that you need a series of e-brochures, a marketing campaign, or a new tagline, and ultimately before you overhaul your website—you need a strategic, creative partner at the table.  

In marketing and design, it’s best practice to invite creatives into your marketing projects from the very beginning. It’s also an excellent way to make sure your results are compounded and business objectives are exceeded. 

In marketing-speak, this is called “design thinking,” but it’s just common sense at LapchickCo. With her straightforward questioning style, natural curiosity, creative imagination, and experience in almost every aspect of marketing, Jodie “design thinks” instinctively and can approach client objectives from multiple angles at once.  

Design thinking puts LapchickCo on the lookout for opportunities to call added attention to your brand, improving results, and increasing value. 

“We had no idea where to start, but Jodie broke it down for us and made it easy to prioritize our efforts.” 

To keep your project on track and on budget, we also consider logistics throughout the creative process to find the best ways to maximize efficiencies. 

The LapchickCo model eliminates layers of overhead found in other design firms or agencies. When deemed necessary, we gather a team to meet your unique needs, starting by evaluating the support and incorporation of your existing in-house capabilities. This allows us to produce creative results faster, leaner, and more responsively. 

CLICK HERE to find the right solution to bring your organization to the next level.

HOW IT WORKS

1 : What’s Your Communication Style?
Much of getting what you need from your designer is about solid communication. We work together to determine the most efficient and effective way to communicate. Then we’ll establish the team that will represent your organization and your decision-making process.

2 : The Wish List.
What’s on your wish list? How much can you invest in fulfilling that dream? This is just a starting point, but it’s critical to moving forward. (And relax–we’ll figure it out together!)

3 : How Much Can You do Yourself?
We evaluate your in-house capabilities to find ways we can stretch your budget.

4 : Laying the Groundwork.
We work together to determine any necessary research (market research, competitive research, design research, etc.).

5 : The Nitty-Gritty.
Then we dig back into your objectives while we help you prioritize your wish list. We then nail down cost estimates and create a schedule.

6 : Creating Big Ideas.
Now the real fun begins, starting with creative concepts and then refining them to our very best ideas.

7 : The Work.
I present concepts. We work together to weigh ideas, discuss revisions, consider practical matters, and determine best next steps.

8 : Making Magic.
Then I pull it all together, taking all your feedback into consideration. We go back and forth a few times.

9 : Deliverables.
We work together to finalize next steps and a delivery date, and then I work on production.

10 : Final Files are Delivered.
We go for a beer and celebrate!